Eve Lom, the facial ritual born from a facialist
Eve Lom is a facial skincare brand that takes its name from its creator, facialist Eve Lom. Raised in former Czechoslovakia by her grandmother, a herbalist, she learned from childhood to use remedies from the family garden to soothe and care for the skin. Years later, after working as a facialist to well-known Hollywood faces, she perfected the botanical formulas and massage techniques that are now the foundation of the brand.
Its philosophy brings together efficacy and wellbeing: carefully crafted textures, natural scents and spa-inspired active ingredients to nourish, hydrate and strengthen the skin barrier, turning daily care into a small moment of calm.
Eve Lom's Cleanser and the muslin cloth
The product that started it all is the Cleanser, a cleansing balm launched in 1985 whose formula has remained unchanged. It combines cocoa butter with a blend of eucalyptus, clove, chamomile and hops oils, and is used together with a muslin 100 % cotton cloth. The gesture is simple: massage the balm onto dry skin, apply the muslin cloth soaked in hot water for a few seconds and gently remove the product, finishing with cold water. This way, a single step removes makeup, cleanses, hydrates, tones and lightly exfoliates.
Eve Lom's four lines
- Cleanse: all the brand's cleansers. In addition to the Cleanser, it includes oil, oil capsules, balm gel, foaming cream and the muslin cloths.
- Moisture & Radiance: long-lasting hydration with highly sensorial textures, such as Moisture Cream, Moisture Mask, TLC Cream, the Radiance Antioxidant Eye Cream, the Kiss Mix lip balm and the Renewal treatments.
- Time Retreat: healthy ageing care with encapsulated retinol, prebiotic oat and wild indigo in cream, essence, eye cream, capsules and serum.
- Rescue: fast-acting treatments to purify and renew the skin, with the clay Rescue Mask and the exfoliating Rescue Peel Pads.
How to build a routine with Eve Lom
The brand proposes cleansing as the essential first step, morning and night. A basic routine could be:
- Cleanse: Cleanser with muslin cloth; if double cleansing is desired, start with Cleansing Oil and follow with a water-based cleanser.
- Treat: choose according to your needs, a Time Retreat serum or essence if wrinkles are a concern, or Renewal Treatment Oil to nourish.
- Hydrate: Moisture Cream for all skin types, TLC Cream for very dry skin or Time Retreat Daily Rejuvenating Cream in an anti-ageing routine.
- Weekly extra: Rescue Mask to purify or Moisture Mask for an intense dose of overnight hydration.
This collection brings together all the Eve Lom products available at IM Beauty, so you can combine the lines according to your skin type and the time of day.
