Science has spent decades pursuing the same question: is there a mechanism capable of awakening the youth that skin holds within? DR. GRANDEL, a German house with a long history in professional cosmetics, found an unexpected answer in one of the most extreme environments on the planet. From that research came BEAUTYGEN, a luxury cosmetics line that has turned a fascinating natural phenomenon into a proven-effective anti-ageing beauty ritual.
The philosophy: activating skin's "beauty gene"
BEAUTYGEN's starting point is as poetic as it is rigorous. After years of research, a team of scientists managed to decode the skin's so-called "beauty gene" and find a natural active ingredient capable of stimulating it: snow algae extract. The brand builds on a conviction that runs throughout the whole collection: the most advanced skincare isn't about imposing results from outside, but about reactivating the processes skin itself carries out when it's young. It's a vision that unites cutting-edge biotechnology with respect for nature, placing BEAUTYGEN among the most distinctive anti-ageing offerings on the market.
The red snow phenomenon
The line's star ingredient, the Snow Algae Extract, comes from the microalgae Chlamydomonas nivalis, capable of surviving in alpine and polar climates such as Antarctica. At certain times of the year, high-mountain snowfields and glaciers turn a deep red: this is the phenomenon known as "blood snow". That colour is no accident. The algae produce a red pigmentation to protect themselves from the harshest conditions —extreme cold, UV radiation, scarce nutrients— activating an extraordinary defence and survival mechanism.
BEAUTYGEN brings that natural intelligence to the skin. The extract is obtained through biotechnology, in a high-tech laboratory environment and under controlled conditions that induce the algae into their "protective mode", stimulating the production of their valuable cellular messengers. The result is an effective, pure ingredient obtained in an environmentally sustainable way.
Proven efficacy
The snow algae extract has shown results that explain its central place in the collection: activation of the "beauty gene", protection against environmental aggressors such as ozone and UV rays, antioxidant action, protection of collagen fibres, improved elasticity and stimulation of collagen synthesis. Together, it helps slow down the skin ageing process and restore a firmer, more elastic and radiant appearance. It is no coincidence that the series received the Innovation Award at 2014 and, in later years, recognitions such as the Gala Spa Award and the Anti Aging Beauty Award.
A collection for a complete ritual, from face to body
BEAUTYGEN is designed as a modular beauty ritual, in which each formula addresses a specific need and all share the same star active ingredient.
In facial care, the collection offers three creams graded by texture to suit every skin type: Renew I¹ silky touch, with a light texture, ideal for normal to combination skin; Renew II² velvet touch, with a medium texture and velvety feel, suited to normal and dry skin; and Renew III³ rich, the richest and most enveloping, formulated for dry, demanding skin seeking intensive regeneration. These are complemented by Renew Pearls, a smoothing, moisturising serum-cream, and Renew Eye & Lip, a specific treatment that softens fine lines in the delicate eye and lip contour.
For those who want to boost results, the intensive line offers Renew Caps, serum capsules that smooth wrinkles dose by dose, and Renew Essence, a rejuvenating concentrate that firms and redefines the contours of the face.
The ritual is completed with body care, because the skin of the body also deserves effective ingredients: Renew Body, a body cream with a light, creamy texture and a delicate fragrance, and Renew Body Oil, a rejuvenating body oil with a subtle shimmer that wraps the skin in comfort and radiance.
Visible benefits and a sensorial experience
What sets BEAUTYGEN apart is the combination of perceived results and pleasure of use. The textures—from the silkiest to the richest—are calibrated to blend into the skin and leave a comfortable feel, never heavy. The delicate scent, fast absorption and radiant finish turn every application into an act of self-care. With continued use, skin looks firmer and more elastic, lines and wrinkles appear reduced, and the face regains a rested, rejuvenated look.
How to incorporate BEAUTYGEN into your routine
The ritual can include as many layers as each skin needs. On cleansed skin, you can first apply the intensive treatments—Renew Essence or Renew Caps—to prepare the skin, followed by the facial cream best suited to each skin type and the specific eye and lip care. On the body, Renew Body and Renew Body Oil extend the feeling of cared-for skin from head to toe. It's a flexible, coherent system that's easy to personalise, designed to accompany the skin day after day.
Luxury cosmetics with scientific grounding
BEAUTYGEN represents a way of understanding luxury cosmetics where sophistication goes hand in hand with evidence. Behind every texture lies a natural active ingredient with proven efficacy, a sustainable biotechnological sourcing process and a philosophy that trusts the skin's ability to renew itself. For those seeking anti-ageing skincare that combines sensorial pleasure, effective ingredients and visible results, this collection offers a beauty ritual inspired by the most resilient nature on the planet, reinterpreted through science.
