Velvet Volume Lifting Mascara

Architectural volume, seductive length, instant lifting effect

A gaze that captivates effortlessly. Velvet Volume Lifting Mascara lifts every lash with sculptural precision, delivering a revolutionary volume and an irresistible length with a visible lifting effect from the very first stroke. Its intensely pigmented formula wraps each fiber with a deep, dazzling finish, while the applicator's exclusive technology deposits the product evenly for flawless all-day performance.

Key benefits

• Defined, buildable volume: structures the base of the lashes without clumping, with controlled, elegant thickness.
• Optical length: film-forming polymers and flexible silicone stretch and separate for an extended-lash feel.
• Lifting effect: the applicator's design lifts the arch, opens up the eyes and perfects the curl angle.
• Nourishing and protective: natural waxes and organic shea butter condition the fiber; antioxidants protect against environmental stress.
• Intense, even Color: high-purity iron oxides provide a deep black and uniform coverage.

Technology and formula science

The synergy of acrylic polymers and silicone elastomers creates a flexible film that wraps and lifts the lash while maintaining its elasticity. Carnauba waxes and shea butter optimize adhesion and glide, adding body and comfort. Silica contributes to definition and a denser fiber feel. The antioxidant complex with Tocopherol (vitamin E) and Ascorbyl Palmitate helps protect the formula and the fiber against oxidation, while emollients such as Glycerin and Cetyl Alcohol soften and condition. The result is a velvety, crisp black finish, with lifted and separated lashes.

How to use

• Preparation: remove excess product from the applicator; start at the root with zigzag movements to deposit and separate.
• Lifting: focus on the outer third to open up the eyes; use the tip to reach short lashes.
• Layers: apply a second coat before the first fully dries to intensify without weighing down.
• Finish: comb gently for extra definition if desired; avoid pumping the applicator to preserve the formula.
• Removal: remove with a bi-phase makeup remover to respect the fiber and the eye contour.

Ingredients

WATER (AQUA), PARAFFIN, CI 77499 (IRON OXIDES), DIMETHICONE/ VINYL DIMETHICONE CROSSPOLYMER, POLYGLYCERYL-6 DISTEARATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, COPERNICIA CERIFERA (CARNAUBA) WAX, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CETYL ALCOHOL, ASCORBYL PALMITATE, HEXYLENE GLYCOL, SILICA, XANTHAN GUM, TOCOPHEROL, ARGININE, CAPRYLYL GLYCOL, SUCROSE STEARATE, STYRENE/ ACRYLATES COPOLYMER, GLYCERIN STEARATE SE, SIMETHICONE, PHENOXYETHANOL, SODIUM DEHYDROACETATE, POTASSIUM SORBAT

We continuously work to keep the ingredient list up to date. The ingredients listed reflect the current status of our production; the information on the packaging prevails and should be considered the definitive reference.