The Power Serum

The Power Serum is a high-concentration treatment serum designed to transform the skin from its deepest physiology. Its minimalist formula, made up of just six carefully selected ingredients, addresses three fundamental pillars of skin ageing: dehydration, deterioration of the extracellular matrix and vulnerability of the microbiome. The result is denser, plumper, more elastic and radiant skin, with a sensation of lasting comfort and a visibly refined texture.

With a light, fast-absorbing texture, The Power Serum fits seamlessly into any advanced skincare routine, enhancing the effectiveness of the products applied afterwards and delivering a sophisticated, instantly "awake skin" finish.

Key benefits

• Multi-layer hydration: delivers water to different levels of the epidermis, helping to restore skin volume and plumpness.
• Skin barrier reinforcement: helps reduce transepidermal water loss and improve resilience against external aggressors.
• Improved elasticity: supports the extracellular matrix, promoting more elastic, flexible skin with less feeling of tightness.
• Smoother texture: helps soften the appearance of fine lines, irregularities and roughness, leaving a more even finish.
• Radiance and luminosity: restores a fresher, more even and luminous look to the skin, with a healthy, non-greasy glow.
• Comprehensive anti-ageing approach: works on dehydration, loss of firmness, dullness, uneven texture and the first visible signs of ageing.

Who it's for

The Power Serum is formulated for all skin types and genders, and is especially beneficial for:

• Dehydrated, dull skin or skin that feels tight.
• Skin with uneven texture, lack of smoothness or more visible pores.
• Skin showing signs of ageing: fine lines, loss of elasticity, dull tone.
• Skin exposed to environmental stress (pollution, temperature changes, dry or urban climates).
• Sensitive or reactive skin looking for high-concentration formulas with a physiological, respectful approach.

It can be used on younger skin as a preventive strategy against dehydration and the first signs of ageing, as well as on more mature skin that needs to redensify, smooth and regain luminosity.

Technology and science behind the formula

The Power Serum is born from a biomimetic and biotechnological formulation, where each ingredient has a precise role without any redundancy. Rather than relying on long, overloaded formulas, AWvi favours high concentrations of scientifically backed actives, optimising their bioavailability and integration with skin physiology.

Organic mandarin active water

The serum's water base is no longer just a vehicle but an active ingredient in its own right. Instead of demineralised water, The Power Serum uses an aqueous extract from the non-edible parts of organically grown Mediterranean mandarin:

• Provides protective action against oxidation, pollution and certain types of radiation.
• Helps modulate inflammation and soothe the skin, helping reduce feelings of irritation.
• Forms a light, protective film that supports barrier function.
• Contains biocompatible salts that facilitate communication between epidermal cells and enhance the penetration and effectiveness of the other actives.

New-generation hyaluronic acid (Sodium Hyaluronate)

Hyaluronic acid is essential for maintaining skin hydration and volume, thanks to its capacity to hold up to 1,000 times its weight in water. In The Power Serum, this active is present as a broad molecular-weight-spectrum polysaccharide:

• Small particles that act in deeper layers of the skin, contributing to sustained hydration and better elasticity.
• Medium and large particles with an immediate hydrating effect on the surface, giving a more "plumped" and smooth appearance.
• Overall reinforcement of barrier function, helping reduce transepidermal water loss.
• Indirect support for collagen and elastin synthesis, resulting in firmer skin with a reduced appearance of fine lines.

This new-generation hyaluronic acid is obtained through controlled fermentation processes, which optimise the functionalities of each molecular weight range.

Ectoin: a cellular shield against stress

Ectoin is an amino acid derivative discovered in microorganisms capable of surviving extreme desert conditions. In the skin:

• Promotes skin homeostasis, helping maintain stable balance against variations in temperature, radiation and pollution.
• Strengthens microbiome defences and skin barrier integrity.
• Supports the synthesis of peptides that reinforce the skin's structure.
• Improves elasticity and texture, contributing to a visible reduction in fine lines and wrinkles.

The ectoin used is a purified biotechnological ingredient, obtained through bio-fermentation of a non-genetically modified strain and precisely characterised in chemical and biological terms, ensuring maximum stability and reproducibility.

Minimalist formula, maximum concentration

With just six ingredients, The Power Serum achieves an extraordinary concentration of actives, avoiding superfluous excipients. The presence of high-performance humectants and carefully selected preservatives ensures stability, safety and sensoriality without compromising the purity of the formula.

Visible results

In 8-week clinical studies, carried out under standardised procedures and measurement techniques accepted in the cosmetic field, significant improvements were observed in key skin quality parameters:

• Reduction of wrinkles and fine lines.
• Increased hydration and sensation of comfort.
• Increased elasticity and flexibility of the skin.
• Improved luminosity and overall "radiant skin" appearance.
• Superior smoothness and evenness in skin texture.

These effects position The Power Serum as a central pillar in "inside-out" and "outside-in" treatment protocols, especially when combined with other topical solutions and systemic interventions such as The Skin Biotic.

How to use

To integrate The Power Serum into a high-level skincare routine:

• Use morning and night on clean, completely dry skin.
• Place a few drops in the palm of your hand or directly onto the face and neck.
• Spread using gentle, upward movements over the face, neck and eye contour area, avoiding the mobile eyelid if the skin is very sensitive.
• Let it fully absorb before applying your moisturiser or treatment cream.

On younger skin, it can be used as the main serum to prevent dehydration and the first signs of ageing. On more mature or demanding skin, it is recommended as an intermediate layer, between the cleanser and the treatment cream, to enhance the overall effectiveness of the protocol.

Full ingredients (INCI)

The Power Serum is formulated with a concise and highly functional ingredient list:

• CITRUS NOBILIS (MANDARIN ORANGE) FRUIT EXTRACT
• PENTYLENE GLYCOL
• SODIUM HYALURONATE
• ECTOIN
• SODIUM BENZOATE
• POTASSIUM SORBATE

A minimalist, powerful and technically sophisticated formula, created for those seeking a high-end serum that combines scientific rigour, visible effectiveness and a refined sensory experience.