The Power Serum is a high-concentration treatment serum designed to transform the skin from its deepest physiology. Its minimalist formula, composed of just six carefully selected ingredients, addresses three fundamental axes of skin aging: dehydration, deterioration of the extracellular matrix, and vulnerability of the microbiome. The result is denser, juicier, more elastic, and radiant skin, with a feeling of sustained comfort and a visibly refined texture.

With a lightweight and fast-absorbing texture, The Power Serum integrates seamlessly into any advanced skincare routine, enhancing the effectiveness of the products applied afterward and offering a sophisticated, instant 'awake skin' effect.

Key Benefits

• Multilayer hydration: provides water at different levels of the epidermis, helping to restore skin volume and juiciness.
• Skin barrier reinforcement: helps reduce transepidermal water loss and improve resilience against external aggressors.
• Improved elasticity: supports the extracellular matrix, promoting skin that is more elastic, flexible, and with less tightness.
• Smoother texture: helps to soften the appearance of fine lines, irregularities, and roughness, leaving a more even finish.
• Radiance and luminosity: gives the skin a fresher, more uniform, and luminous appearance, with a healthy, non-greasy glow.
• Global anti-aging approach: works on dehydration, loss of firmness, dullness, uneven texture, and early visible signs of aging.

Who is it for

The Power Serum is formulated for all skin types and genders, and is especially interesting for:

• Dehydrated, dull, or tight-feeling skin.
• Skin with uneven texture, lack of smoothness, or more visible pores.
• Skin with signs of aging: fine lines, loss of elasticity, dull tone.
• Skin subjected to environmental stress (pollution, temperature changes, dry or urban climate).
• Sensitive or reactive skin looking for high-concentration formulas but with a physiological and respectful approach.

It can be used on both young skin as a preventive strategy against dehydration and early signs of aging, as well as on mature skin that needs to redensify, smooth, and regain luminosity.

Technology and science behind the formula

The Power Serum is born from a biomimetic and biotechnological formulation, where each ingredient serves a precise function without redundancies. Instead of relying on long and overloaded formulas, AWvi bets on high concentrations of scientifically backed actives, optimizing their bioavailability and integration with skin physiology.

Active water from organic mandarin

The aqueous base of the serum ceases to be a mere vehicle to become an active ingredient in itself. Instead of demineralized water, The Power Serum uses an aqueous extract from non-edible parts of organically grown Mediterranean mandarin:

• Offers protective action against oxidation, pollution, and certain types of radiation.
• Helps modulate inflammation and soothe the skin, helping to reduce sensations of irritation.
• Forms a light and protective film that supports barrier function.
• Contains biocompatible salts that facilitate communication between epidermal cells and enhance the penetration and effectiveness of other active ingredients.

New generation hyaluronic acid (Sodium Hyaluronate)

Hyaluronic acid is essential for maintaining skin hydration and volume, thanks to its ability to retain up to 1,000 times its weight in water. In The Power Serum, this active ingredient is presented as a broad-spectrum molecular polysaccharide:

• Small particles that act in deeper layers of the skin, contributing to sustained hydration and improved elasticity.
• Medium and large particles with an immediate hydrating effect on the surface, providing a more “plumped” and smooth appearance.
• Global reinforcement of barrier function, helping to reduce transepidermal water loss.
• Indirect support for collagen and elastin synthesis, resulting in firmer skin with less appearance of fine lines.

This new generation hyaluronic acid is obtained through controlled fermentation processes, which optimize the functionalities of each molecular weight range.

Ectoin: cellular shield against stress

Ectoin is an amino acid derivative discovered in microorganisms capable of surviving in extreme desert conditions. On the skin:

• Promotes skin homeostasis, helping to maintain a stable balance against temperature variations, radiation, and pollution.
• Reinforces the defenses of the microbiome and the integrity of the skin barrier.
• Supports the synthesis of peptides that strengthen the skin structure.
• Improves elasticity and texture, contributing to a visible reduction of fine lines and wrinkles.

The ectoine used is a purified biotechnological product, obtained through bio-fermentation of a non-genetically modified strain and precisely characterized in chemical and biological terms, ensuring maximum stability and reproducibility.

Minimalist formula, maximum concentration

With only six ingredients, The Power Serum achieves an extraordinary concentration of actives, avoiding superfluous excipients. The presence of high-performance humectants and carefully studied preservatives ensures stability, safety, and sensory experience without compromising the purity of the formula.

Visible results

In 8-week clinical studies, conducted under standardized procedures and accepted measurement techniques in the cosmetic field, significant improvements have been observed in key skin quality parameters:

• Reduction of wrinkles and fine lines.
• Increase in hydration and comfort sensation.
• Increase in skin elasticity and flexibility.
• Improvement in luminosity and overall “radiant skin” appearance.
• Superior softness and smoothness in skin texture.

These effects position The Power Serum as a central pillar in “inside-out” and “outside-in” treatment protocols, especially when combined with other topical solutions and systemic interventions like The Skin Biotic.

How to use

To integrate The Power Serum into a high-level skincare routine:

• Use morning and night on clean and completely dry skin.
• Deposit a few drops in the palm of your hand or directly onto the face and neck.
• Spread with gentle, upward movements over the face, neck, and eye contour area, avoiding the eyelid if the skin is very sensitive.
• Let it absorb completely before applying moisturizer or treatment cream.

On young skin, it can be used as the main serum to prevent dehydration and early signs of aging. On more mature or demanding skin, it is recommended as an intermediate layer, between the cleanser and treatment cream, to enhance the overall effectiveness of the protocol.

Complete Ingredients (INCI)

The Power Serum is formulated with a concise and highly functional list of ingredients:

• CITRUS NOBILIS (MANDARIN ORANGE) FRUIT EXTRACT
• PENTYLENE GLYCOL
• SODIUM HYALURONATE
• ECTOIN
• SODIUM BENZOATE
• POTASSIUM SORBATE

A minimalist, powerful, and technically sophisticated formula, created for those seeking a high-end serum that combines scientific rigor, visible efficacy, and a refined sensory experience.