DMAE Lift 10 Serum

DMAE Lift 10 Serum is a next-generation firming treatment that combines a high concentration of DMAE with blue biotechnology and natural tensor-active ingredients to deliver a true cosmetic lifting effect. Its lightweight, fast-absorbing texture wraps the skin in an invisible tensor veil, providing firmness, better definition of the facial oval, and a bright, rested finish from the very first application.

Directions and skin type

Formulated for those looking for visible results in firmness and a “good-looking” effect without giving up a comfortable, versatile texture. It is ideal if:

• You notice sagging or loss of firmness in the face, neck, or décolleté.
• You want an immediate flash lifting effect that smooths expression wrinkles and signs of fatigue.
• You have combination or oily skin and prefer a serum that hydrates without adding shine or a greasy feel.
• You have dry skin and want to enhance your firming cream, especially with the DMAE Lift 10 Cream.
• You’re looking for a product suitable for pregnancy and breastfeeding, with a formula designed for daily use.

Key benefits

• Firmness and lifting effect: DMAE at 10% works at the dermal and muscular level to tighten, redefine, and improve skin elasticity.
• More defined and toned facial oval, helping to prevent sagging and contour loss.
• Immediate flash effect: smooths expression wrinkles and signs of tiredness from the first applications.
• Smoother, hydrated, luminous skin—perfect as a pre-base to achieve an instant “good-looking” finish.
• Fluid, non-greasy texture with fast absorption, easily integrates into any routine, even for combination or oily skin.

High-efficacy technology and actives

DMAE (Dimethylaminoethanol bitartrate)

DMAE is one of the most recognized cosmetic actives for sagging. In its stabilized form and at high concentration, it provides a noticeable tensor effect both short and long term.

• Stimulates the synthesis of acetylcholine, collagen, and proteoglycans in the dermis, strengthening the skin’s support structure.
• Has antioxidant action, helping to protect against premature aging.
• Improves elasticity and provides a soft plumping effect on wrinkles and expression lines.
• Visibly reaffirms key areas such as cheeks, jawlines, and the neck.

💡 Curiosity: DMAE is a precursor to acetylcholine, an essential neurotransmitter for muscle contraction, which explains its characteristic cosmetic “lifting” effect. While its natural source is found in fish such as anchovies or sardines, in cosmetics it is used in purified and stabilized forms.

Haematococcus pluvialis algae extract (Astaxanthin)

The Haematococcus pluvialis algae is the richest source of astaxanthin, a carotenoid with extraordinary antioxidant power—up to thousands of times higher than that of vitamin C under certain in vitro conditions.

• Protects against oxidative stress and the effects of sun damage, one of the main triggers of skin aging.
• Reduces inflammation and helps calm the skin.
• Helps prevent wrinkles and loss of elasticity associated with photoaging.
• Adds radiance and vitality to dull or tired skin.

💡 Curiosity: astaxanthin is the pigment responsible for the pinkish or orange tone of salmon and krill, and it is considered one of the most powerful natural antioxidants known.

Yellow acacia extract and chicory root – “plant Botox”

The combination of polysaccharides from yellow acacia and oligossaccharides from chicory root works as a natural tensor complex with an immediate effect.

• Forms a network of natural sugars on the skin surface that provides a visible lifting effect within minutes.
• Instantly smooths wrinkles and expression lines.
• Improves skin smoothness, radiance, and overall appearance.
• With continued use, it strengthens firmness and helps create a more even skin texture.

💡 Curiosity: this active ingredient is known as a true “plant Botox” thanks to its ability to optically tighten the skin without losing naturalness in expression.

Maral root and Zizyphus spinosa (jujube)

Maral root and the fruit of Ziziphus spinosa (jujube) form a revitalizing complex that fights cellular fatigue and the overall signs of aging.

• Stimulates energy production in skin cells, improving their vitality.
• Helps increase skin firmness and elasticity.
• Helps reduce wrinkles and expression lines with continued use.
• Brings light and freshness to dull-looking faces, restoring a rested appearance.

💡 Curiosity: jujube is traditionally used in Chinese medicine to calm the nervous system. In cosmetics, it provides antioxidant and revitalizing properties, while maral root is associated with toning and adaptogenic effects.

Blue biotechnology: protection and restructuring from within

The serum integrates an active ingredient of blue biotechnology obtained from the algae Hematococcus pluvialis, capable of synthesizing proteoglycans to protect itself in extreme environments (intense radiation, lack of nutrients). By leveraging its polysaccharides, three key actions are achieved on the skin:

• Restructuring and deep hydration from within the dermis.
• Improves firmness by reducing the breakdown of collagen and elastin, inhibiting the action of matrix metalloproteinases (MMP2, MMP3).
• Stimulates the synthesis of proteins such as Lumican, essential for a firmer and more defined dermal support.

How to use

To maximize results, integrate the DMAE Lift 10 Serum into your morning and evening routine:

• Morning and evening: apply 3–4 drops onto clean, dry skin of the face, neck, and décolleté.
• Spread with gentle taps or upward presses until fully absorbed, focusing on the facial area, cheek area, and neck.
• Continue with your usual treatment cream; on dry skin, the Crema DMAE Lift 10 is especially recommended for a firming reinforcement.
• In the morning, always finish with a broad-spectrum sunscreen.

How to incorporate it into your routine based on your skin type

• Combination or oily skin: it can be used as a standalone treatment product after cleansing and toning, and before sunscreen. It provides hydration and firmness without a greasy feel or shine.
• Dry or very dry skin: apply the serum and, then, a more nourishing cream, preferably the DMAE Lift 10 Cream, to enhance the firming function and comfort.
• Combined routines: being a very fluid serum, it is applied before other denser serums (such as RESTAURA or SKIN FACTOR) and after treatments with a lower pH such as VITAL C.

Complete list of ingredients (INCI)

AQUA, DIMETHYLAMINOETHANOL TARTRATE, GLYCERIN, CHICHORIUM INTYBUS ROOT OLIGOSACCHARIDES, PROPYLENE GLYCOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, HAEMATOCOCCUS PLUVIALIS EXTRACT, ZIZIPHUS JUJUBA SEED EXTRACT, CAESALPINIA SPINOSA GUM, MALTODEXTRIN, PHYTOECDYSTEROIDS, GLUCONOLACTONE, XANTHAN GUM, SODIUM LEVULINATE, CALCIUM GLUCONATE, DISODIUM EDTA, POTASSIUM SORBATE, SODIUM BENZOATE, PARFUM.

The DMAE Lift 10 Serum represents a new generation of firming treatments: it combines science, biotechnology, and sensoriality to deliver visibly firmer, brighter, and redefined skin—while maintaining the comfort and elegance demanded by a high-end beauty routine.