Tolure Cosmetics

Tolure Cosmetics is a brand of German-Austrian origin that has built its reputation on a principle as simple as it is demanding: high-efficacy cosmetics that deliver exactly what they promise. With Central European roots and a philosophy geared towards scientific innovation, this Tolure Cosmetics line relies on exclusive complexes of active ingredients and highly effective formulations, always within the standards of luxury cosmetics. Its commitment to natural and responsible beauty translates into vegan, cruelty-free products, free from parabens, sulphates, microplastics and chemical dyes: an approach that cares for both the skin and the planet.

The Tolure Cosmetics range dedicated to the eye area brings together four precision products that, together, form a complete beauty ritual to transform your gaze. The HAIR PLUS Eyebrow and Eyelash Serum —available in 1.5 ml and 3 ml formats— is the undisputed star: an innovative 2-in-1 serum that acts simultaneously on lashes and brows to boost their length, density and thickness naturally and long-lastingly. The BlackToNature® Mascara with Treatment complements this ritual with a unique proposition: a vegan volumising mascara that not only defines and separates lashes, but also incorporates a growth extract to keep nourishing them with each application. Meanwhile, the EyeShine Firming Lifting Effect Eye Cream precisely addresses signs of fatigue and ageing in the periocular area, combating puffiness, wrinkles and dark circles with a texture that absorbs instantly without leaving a greasy residue.

The technological heart of this Tolure Cosmetics line lies in an exclusive formula that combines synergistically acting active ingredients. Isopropyl Cloprostenate —a synthetic prostaglandin derivative— is the star active ingredient of HAIR PLUS: it acts directly on the hair follicles, stimulating their function and promoting the natural hair growth cycle. Alongside it, biopeptides reinforce hair structure and counteract loss, while vitamins A, C and E provide antioxidant nourishment and protection against external agents. Ginseng extract intensifies blood microcirculation at the root of the lashes and brows, optimising nutrient transport to the follicle. Panthenol and fruit and flower extracts complete the formula, softening the eyelid skin and soothing any feeling of irritation. In EyeShine, ingredients such as shea butter, jojoba oil and menthol work in synergy to firm, deeply hydrate and provide the refreshing, revitalising sensation characteristic of this eye cream.

The beauty ritual proposed by this Tolure Cosmetics line is as effective as it is easy to fit into your daily routine. HAIR PLUS is applied once a day —in the morning, after cleansing and before makeup, or at night, after removing makeup— with the included precision brush, tracing a fine line at the base of the lashes or distributing the product over the brows in the areas you want to densify. Its transparent texture absorbs immediately, allowing you to continue with makeup without waiting. BlackToNature® becomes part of your everyday look as a mascara that, in addition to providing immediate volume and definition, treats the lashes with every use. EyeShine, with its convenient applicator, is applied to the eye contour with gentle tapping motions to stimulate circulation and activate its lifting effect. Consistency is key: it's recommended to keep using HAIR PLUS for a minimum of three months to achieve optimal, lasting results.

The results back up the reputation of this Tolure Cosmetics line with concrete clinical data. According to analyses carried out with volunteers, continued use of HAIR PLUS results in 86 % more thickness in the lashes, 83 % more length and 56 % more density. The first visible changes begin to appear after three or four weeks of daily use, with results becoming more pronounced over time. Formulated without oils, the serum is also safe for those who wear eyelash extensions and for contact lens wearers, and it has been ophthalmologically tested. EyeShine, meanwhile, works on the three major concerns of the eye area —bags, wrinkles and dark circles— restoring a brightness and firmness to the gaze that speak for themselves. A range designed for those who want a more expressive, youthful and natural look, without giving up scientific rigour or luxury in every gesture.