Keenwell - Centro de Estética Itziar y Mariángeles

Keenwell

Keenwell is a Spanish professional cosmetics house with decades of history behind it, founded in Barcelona and now present in beauty salons and spas in over 60 countries. From its origins, the brand built its reputation on an unequivocal principle: cosmetics is an applied science that must translate into visible and measurable results. With its own laboratory, a rigorous research and development process and a team dedicated exclusively to formula innovation, Keenwell designs every product to meet the skin's most demanding needs. Its formulas are free from irritating mineral oils, paraffins, parabens and animal derivatives, opting instead for vegetable oils, natural active ingredients and hypoallergenic fragrances that guarantee both effectiveness and safety.

The Textura line by Keenwell was created to offer a complete body care ritual, designed especially for dry, dehydrated or damaged skin that needs to restore its balance and comfort. The range is built around two daily-use products that complement each other perfectly: the Hydrating Body Bath Gel and the Rehydrating Body Emulsion. The first works from the very first moment of the ritual, gently cleansing while hydrating and adding silkiness, thanks to its aloe vera and cucumber extract content, ingredients rich in vitamins and trace elements essential for the skin. The Rehydrating Body Emulsion, in turn, takes over after the shower to nourish, protect and restore in depth. Both are also available as a pack, a comprehensive and sensible solution for those who want to start a body hydration protocol from scratch.

The heart of the Rehydrating Body Emulsion Textura lies in a selection of hero ingredients with proven efficacy. Activaloe —derived from aloe vera— acts as a potent cell regenerator with excellent skin penetration, especially revitalising drier dermis. Cucumber extract provides moisturising, antioxidant, decongestant and soothing properties, making it ideal for reactive skin or skin prone to inflammation. Shea butter adds its well-known soothing, regenerating and protective properties against climate aggressors. Sweet almond oil completes the quartet with its outstanding emollient and nourishing action. And as the line's differential hydration active, Ajidew NL-15 —a natural humectant derived from L-Glutamic acid— works to maintain optimal water levels in the skin for long-lasting hydration. The formulas in this line are also free from phthalates, sulphates and mineral oils, in keeping with the brand's clean philosophy.

One of the technological hallmarks of this emulsion is its Flash Absorb texture: an ultra-light emulsion with excellent spreadability and fast absorption that leaves no greasy residue or sticky feel, allowing you to get dressed immediately after application. But beyond surface hydration, the formula works on multiple fronts: it balances the skin's pH, prevents ingrown hairs and skin thickening, activates cell regeneration and promotes tissue re-oxygenation. The emulsion also strengthens the skin's natural defences and helps eliminate toxic metabolic waste, turning everyday body care into a true luxury cosmetic treatment with clinical-level results in mind.

The Keenwell Textura ritual is designed to blend naturally into your daily routine. The Bath Gel is applied during your shower or bath, massaged over the whole body, enveloping the senses with its pleasant fresh scent before rinsing off with plenty of water. Next, on clean, still slightly damp skin, apply the Rehydrating Emulsion with upward circular movements until fully absorbed. Consistency is key: with continued daily use, the dermis progressively regains its hydrolipidic balance, looks softer, more elastic and comfortable, and the tightness typical of dry skin is noticeably reduced. The sensory experience accompanying each application —with that delicate, enveloping fragrance that distinguishes the line— turns a moment of care into a true moment of wellbeing.