New Even is the oxygenating and renewing proposal from Anubis Cosmetics for all skin that has lost its glow and feels dull, rough or suffocated by the pace of life, pollution and the passing of time. It is a skincare line with a professional focus, designed to restore vitality, evenness and comfort to the face through progressive exfoliation, improved cellular oxygenation and deep, long-lasting hydration.
At the heart of the collection is the AHA Hydroxy System synergy, a complex of alpha hydroxy acids combined with aloe vera and other active ingredients that works on several levels of the epidermis. This system acts by stimulating cell renewal and promoting the removal of dead cells, while helping to oxygenate tissues and revitalize skin functions. The result is more even, radiant, smooth-to-the-touch skin that is more receptive to the rest of your beauty ritual. All of this is part of a luxury cosmetics proposal that combines dermatological effectiveness with a carefully crafted sensory experience, designed for both professional spas and at-home routines.
New Even is especially suited for dry, dehydrated, rough skin with a dull tone or signs of premature ageing, but its formulation makes it suitable for any skin type that needs a boost of renewal and oxygenation. Factors such as sun overexposure, urban pollution, stress or hormonal changes can slow down cell metabolism and weaken the skin's regenerative capacity. This line addresses precisely these visible consequences: lack of radiance, uneven tone, irregular texture, a feeling of tightness and loss of comfort.
The philosophy behind the collection combines scientific rigour with a holistic view of skin wellbeing. New Even does not simply "polish" the surface; its aim is to restore normal physiological processes, improve oxygen exchange and promote balanced epidermal renewal. In this way, skin progressively regains its natural vitality and is better prepared to receive other specific treatments, whether anti-ageing, anti-spot, intensive moisturizing or more advanced professional protocols. It is an ideal bridge line for resetting the skin in 28-day cycles, taking advantage of the skin's natural cell renewal rhythm.
Within the collection, the Cleansing Gel New Even is the first step of the ritual. It is a renewing soap-based cleanser that removes impurities, make-up residue and excess sebum without disrupting the skin's hydrolipidic barrier. Its gel texture transforms into a soft foam that envelops the skin, while the AHAs built into the formula begin a progressive, highly controlled exfoliation. This dual cleansing–renewing action leaves the face finer, smoother and more radiant, laying the foundations for a skincare more effective, as the active ingredients in subsequent treatments penetrate more evenly.
The second key step is Tonifying Lotion New Even, an oxygenating and balancing lotion that respects the skin's physiological pH and provides gentle keratolytic action. This toner refreshes, hydrates and revitalises without irritating, helping to remove cleanser residue and improve superficial microcirculation. At the same time, it reinforces the feeling of “awakened” skin, smoother and more toned. In the context of luxury cosmetics, this toning step not only prepares the skin but also adds a moment of sensorial wellbeing thanks to its light texture and its way of being applied, ideal with cotton pads or sprayed directly onto the face.
To work more intensively on skin texture and hydration, the line includes Glyco-Gel 15/10 New Even, an oxygenating, hydrating and renewing gel. Formulated with AHAs and aloe vera, it is designed for skin that needs an extra boost of epidermal renewal. Its exfoliating action helps eliminate dead cells and loosen the stratum corneum, while aloe vera and other soothing ingredients help maintain comfort and hydration. Used preferably at night, it is incorporated as a specific treatment within the beauty ritual to smooth fine dehydration lines, improve the appearance of pores and reveal a more even, luminous tone as the days go by.
To close the treatment, Oxygen Cream New Even comes as an oxygenating and antioxidant cream, a true shield against skin fatigue. Its formula combines AHAs and gluconolactone, a poly hydroxy acid with gentle, respectful action, which helps eliminate dead cells while providing hydration and helping to reinforce the skin barrier. This cell-revitalising cream helps increase the oxygenating potential of the tissues and protect the skin against everyday oxidative damage. Ideal as a day moisturiser, it leaves a feeling of plump, dewy skin with greater luminosity, also creating a perfect base for makeup.
The New Even line also includes a Renew Your Skin Pack, a complete renewal and oxygenation ritual that combines several of these products into a coherent routine, designed for those seeking a comprehensive yet guided solution, whether starting a protocol in a salon or wanting to follow a 28-day programme at home. This cycle-based treatment approach allows New Even to be integrated as a periodic “cure” within a long-term skincare routine, combining it with other more specific lines, for example anti-ageing, anti-spot or for sensitive skin.
On a sensory level, the New Even experience has been designed so that the renewing gesture is not synonymous with aggressiveness. The textures are light, melting or fresh depending on the step, and feel comfortable even on dry or dehydrated skin. The incorporation of soothing and hydrating active ingredients alongside the AHAs helps minimise the risk of tightness, redness or discomfort, provided the usage recommendations are followed. In this way, the line offers the benefits of a controlled chemical exfoliation in an everyday context, bringing the performance of professional cosmetics closer to the beauty ritual daily routine at home.
In terms of visible benefits, those who use the New Even line consistently describe more luminous skin, with a more even tone and a refined texture feel. Surface roughness decreases, the skin's relief feels smoother and the skin appears better oxygenated, with a rested look even on faces subjected to stress and lack of sleep. In the medium term, this type of effective ingredients focused on skin renewal can help soften the appearance of fine lines, improve the look of surface marks and boost the performance of other anti-ageing or intensive hydrating formulas.
New Even thus becomes part of the luxury cosmetics offering geared towards results, with a very clear proposal: to oxygenate, renew and revitalise dull skin in a way that is respectful, scientifically backed and sensorially pleasant. Its combination of cleanser, toner, renewing gel and oxygenating cream allows you to build a complete routine or select only the steps needed for each skin type, creating a flexible and modular approach to skincare that fits very well into a marketplace specialising in professional, high-performance brands.
