FIRMNESS AND BRIGHTNESS DMAE-URSÓLICO

When skin loses definition, elasticity, and glow, it needs more than a simple moisturizer: it requires a treatment designed to restore its architecture, tension, and radiance. The serum DMAE Firmness and Luminosity – Ursolic acts like a true global “cosmetic lifting,” combining pro-collagen actives, tensor agents, and brighteners to redraw contours, smooth the skin surface, and recover a more even and radiant tone.

Global pro-collagen firming and tensor effect

This ultrafluid serum concentrates a blend of high-performance ingredients that work synergistically on the pillars of youthful skin: firmness, density, and luminosity. DMAE and ursolic acid act as motors of elasticity and a tensor effect, while a biomineral complex of copper, magnesium, zinc, calcium, and organic silicon supports cellular oxygenation and promotes collagen synthesis, for visibly more toned and resilient skin.

• Reinforces the facial oval and improves the feel of feature-tightening. 
• Helps soften the appearance of expression lines and fine wrinkles.
• Provides a “densier skin” effect thanks to its pro-collagen action.
• Revives radiance in dull skin or skin lacking tone.
• Delivers an ideal flash tensor effect as a primer before photoprotection.

DMAE–Ursolic acid technology: elasticity and definition

At the heart of the formula lies the synergy between DMAE and ursolic acid, two reference actives in advanced cosmetics for addressing loss of firmness:

• Pure Dimethylaminoethanol (DMAE – Dimethyl MEA): recognized for its tensor action, it helps improve the appearance of mild-to-moderate sagging, providing a more toned and defined look. Contributes to an effect of more compact, “firmed-up” skin.
• Ursolic Acid (Sodium Ursolate): a plant-derived triterpene with firming and protective action. Supports the integrity of the extracellular matrix, helping to improve elasticity, strength, and the overall appearance of the skin surface.
• Sodium Oleanolate: a triterpene derivative that complements ursolic acid’s action, supporting barrier function and the feel of strengthened skin.

Pro-collagen and oxygenating biomineral complex

To enhance collagen synthesis and skin vitality, the serum includes a cocktail of organic salts of essential trace elements:

• Magnesium Aspartate (Magnesium Aspartate): involved in cellular energy processes, helping improve skin vitality and its ability to respond to stress.
• Zinc Gluconate (Zinc Gluconate): a trace element with regulatory and protective action, key for structural integrity and balance in skin subject to mild imperfections.
• Copper Gluconate (Copper Gluconate): essential in multiple enzymatic processes related to collagen and elastin synthesis, contributing to firmer, more resilient skin.
• Organic Silicon (Methylsilanol Mannuronate): a structural component of the extracellular matrix, supports the cohesion of supporting fibers and the overall quality of skin tissue.

Centella asiatica, hyaluronic acid and tensor peptides

The formula is completed with emblematic anti-aging care actives, which add an extra touch of comfort, softness, and smoothing effect:

• Centella Asiatica (Centella Asiatica Extract): an iconic plant in repairing cosmetics, known for its soothing and pro-collagen action, which helps improve skin elasticity and resistance.
• Hyaluronic Acid (Sodium Hyaluronate): a high-power moisturizing polymer that retains water in the epidermis, smoothing the surface, visually filling in fine lines, and contributing to a more juicy texture.
• Tensor Peptides (Acetyl Hexapeptide-8): a biomimetic peptide that works on the appearance of expression wrinkles, helping to smooth and soften the relief for a more rested and even look.

Ultrafluid texture and high-cosmetic sensoriality

Its ultrafluid texture glides over the skin like a light treatment veil, absorbs quickly without leaving a greasy residue, and integrates perfectly with other serums, creams, or photoprotectors. The finish is silky, luminous, and comfortable—ideal both for day and night routines, and especially suited for those seeking a firmness serum that combines technical effectiveness with a sophisticated sensory experience.

• Suitable for normal, combination, and dry skin showing signs of sagging, fatigue, and loss of luminosity.
• Ideal starting from the appearance of the first signs of tone and firmness loss.
• Easily adapts to routines with other anti-aging actives (antioxidants, retexturizing agents, etc.).

How to apply

To make the most of DMAE–Ursolic firming and illuminating serum’s reaffirming and luminous potential, it is recommended to incorporate it into your daily routine in the following way:

• Shake before use to homogenize the formula.
• In the morning: apply 4 drops to clean, dry facial skin. It can be used alone or after your usual antioxidant serum. Smooth it in with gentle presses over the face, neck, and décolleté, avoiding the immediate area around the eyes. Next, apply the treatment cream and photoprotector.
• At night: apply after retexturizing treatments (for example, acids or retinoids), once they have been absorbed, to provide an additional firming and comfort boost.
• As a flash effect: it can be used before sun protection or as a makeup base when you want a firmer and more luminous finish immediately.

Avoid direct contact with the eyes. For external use only. Keep the container tightly closed in a cool, dry place, protected from heat and direct sources of light.

Key active ingredients

The high-performance profile of the serum DMAE–Ursolic Firmness and Luminosity is based on the following combination of active ingredients:

• Pure dimethylaminoethanol (DMAE)
• Ursolic Acid (Sodium Ursolate)
• Magnesium Aspartate
• Copper Gluconate
• Zinc Gluconate
• Calcium Gluconate
• Organic Silicon (Methylsilanol Mannuronate)
• Centella Asiatica
• Hyaluronic Acid
• Tensor Peptides (Acetyl Hexapeptide-8)

Complete list of ingredients (INCI)

AQUA, PENTYLENE GLYCOL, PROPANEDIOL, METHYLSILANOL MANNURONATE, GLYCERIN, METHYLPROPANEDIOL, SODIUM CITRATE, DIMETHYL MEA, PEG-7 GLYCERYL COCOATE, CITRIC ACID, CAPRYLYL GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PARFUM, SODIUM URSOLATE, SODIUM HYALURONATE, PHENYLPROPANOL, SODIUM OLEANOLATE, MAGNESIUM ASPARTATE, ZINC GLUCONATE, CENTELLA ASIATICA EXTRACT, PHENOXYETHANOL, SODIUM BENZOATE, COPPER GLUCONATE, SORBIC ACID, POTASSIUM SORBATE, ACETYL HEXAPEPTIDE-8.

An architectural serum for firmness and light

With its combination of DMAE, ursolic acid, biomineral complex and tensor peptides, DMAE–Ursolic Firmness and Radiance positions itself as a true skin architect: it reshapes, reinforces and kindles serene radiance, restoring the face with the presence and character of skin in full form.