{"product_id":"serum-platinum","title":"Serum Platinum ","description":"\u003cp\u003eDiscover a daily treatment facial serum designed for those seeking visibly brighter, more even, and youthful skin. Serum Platinum from Utsukusy Cosmetics stimulates skin metabolism and micro-repair to reveal a renewed complexion, while deeply nourishing and maintaining progressive hydration that lasts throughout the day.\u003c\/p\u003e\n\u003ch3\u003eGlobal action on brightness, spots, and aging\u003c\/h3\u003e\n\u003cp\u003eThanks to its exclusive technology with \u003cstrong\u003ePlatinum\u003c\/strong\u003e as the star active ingredient, this serum acts on the main signs of aging, helping to reduce skin spots and improving the overall quality of the skin:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStimulates \u003cstrong\u003eSirtuin\u003c\/strong\u003e, known as the longevity protein, promoting greater cellular duration and quality.\u003c\/li\u003e\n\u003cli\u003eBlocks neurogenic reactions involved in skin aging, contributing to a younger and more even appearance.\u003c\/li\u003e\n\u003cli\u003eProvides a marked whitening effect on age-related spots, improving tone homogeneity.\u003c\/li\u003e\n\u003cli\u003eReinforces the nutrition of cells, optimizing their functionality and regenerative capacity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eVisible benefits on the skin\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrighter skin, with an immediate and progressive “radiance” effect.\u003c\/li\u003e\n\u003cli\u003eVisible reduction of spots and discolorations associated with photoaging and the passage of time.\u003c\/li\u003e\n\u003cli\u003eImprovement in hydration and skin comfort, even in demanding skin types.\u003c\/li\u003e\n\u003cli\u003eSofter, more even, and smoother texture to the touch.\u003c\/li\u003e\n\u003cli\u003eSkin better prepared to receive and absorb the rest of the cosmetics in the routine, enhancing their effectiveness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey actives and cosmetic technology\u003c\/h3\u003e\n\u003cp\u003eSerum Platinum combines a complex of carefully selected actives to achieve a synergy between antioxidant, moisturizing, regenerating, and skin texture-perfecting actions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlatinum (cosmetic platinum):\u003c\/strong\u003e Sirtuin stimulant, a protein associated with cellular longevity. Helps prolong the life of cells, improves stress response, and contributes to reducing age-related skin spots, optimizing skin nutrition and vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong antioxidant effect:\u003c\/strong\u003e the active complex in the formula acts as a powerful shield against free radicals, the main culprits of premature aging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter assimilation of cosmetic ingredients:\u003c\/strong\u003e the serum enhances the permeability and receptivity of the skin, helping it to better utilize subsequent treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive whitening effect:\u003c\/strong\u003e formulated to diminish the appearance of spots, improve dull tone, and provide refined and even luminosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication ritual (day and night)\u003c\/h3\u003e\n\u003cp\u003eTo achieve maximum performance from Serum Platinum, a professional-inspired application ritual is recommended:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e1. Cleansing:\u003c\/strong\u003e remove makeup and deeply cleanse the face to eliminate impurities, makeup residues, sweat, and pollution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2. Bijin cleansing purifying cream:\u003c\/strong\u003e apply the Bijin cleansing cream to the face and neck, gently massaging. Rinse with plenty of water to leave the skin completely purified.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3. Application of the serum:\u003c\/strong\u003e with dry skin, apply several drops of Serum Platinum to the face, neck, and décolleté.\u003c\/li\u003e \n\u003cli\u003e\n\u003cstrong\u003e4. Massage:\u003c\/strong\u003e apply the product with upward movements from the center outward, focusing on areas with spots or lack of brightness until fully absorbed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5. Finish your routine:\u003c\/strong\u003e complete with your usual treatment cream and, in the morning, do not forget to apply broad-spectrum sunscreen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and skin type\u003c\/h3\u003e\n\u003cp\u003eIts fluid and comfortable texture instantly blends with the skin, leaving no sticky or heavy feeling. It is especially indicated for skin that shows:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAge spots or photoaging.\u003c\/li\u003e\n\u003cli\u003eLoss of brightness and dull tone.\u003c\/li\u003e\n\u003cli\u003eDehydration and need for progressive nutrition.\u003c\/li\u003e\n\u003cli\u003eVisible signs of skin aging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for all skin types, including those seeking an advanced, refined, and professional-inspired treatment.\u003c\/p\u003e\n\u003ch3\u003eCommitment to quality and safety\u003c\/h3\u003e\n\u003cp\u003eSerum Platinum is developed under the most demanding standards of cosmetic formulation in the European Union. It is a product:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDermatologically tested\u003c\/strong\u003e to ensure skin compatibility.\u003c\/li\u003e\n\u003cli\u003eManufactured according to CE quality and safety requirements.\u003c\/li\u003e\n\u003cli\u003eDesigned to achieve a high level of therapeutic response and visible results.\u003c\/li\u003e\n\u003cli\u003eRegistered in the European portal \u003cem\u003eCPNP (Cosmetic Products Notification Portal)\u003c\/em\u003e under reference \u003cstrong\u003e1386866\u003c\/strong\u003e, which certifies that it has been properly notified and complies with current regulations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients (INCI)\u003c\/h3\u003e\n\u003cp\u003eBelow is the complete list of ingredients for Serum Platinum, according to INCI nomenclature:\u003c\/p\u003e\n\u003cp\u003eAQUA (WATER), ALCOHOL DENAT., PROPYLENE GLYCOL, GLYCERIN, HYDROLYZED COLLAGEN, ALLANTOIN, MICA, SODIUM CHONDROITIN SULFATE, DISODIUM EDTA, CARBOMER, CERATONIA SILIQUA GUM (CAROB BEAN GUM), PEG-40 HYDROGENATED CASTOR OIL, TRIETHANOLAMINE, HYDROXYETHYLCELLULOSE, CELLULOSE, SODIUM CHLORIDE, SODIUM ACETATE, ISOPROPYL ALCOHOL, TROPOLONE, IMIDAZOLIDINYL UREA, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, PARFUM (FRAGRANCE), GERANIOL, CITRONELLOL, LINALOOL, CI 42090, CI 16035, CI 77891 (TITANIUM DIOXIDE).\u003c\/p\u003e\n\u003ch3\u003ePresentation\u003c\/h3\u003e\n\u003cp\u003eSerum Platinum comes in an elegant \u003cstrong\u003e35 ml\u003c\/strong\u003e format, ideal for integrating into your daily care ritual and enjoying a high-performance treatment with a simple and sophisticated gesture.\u003c\/p\u003e ","brand":"Utsukusy","offers":[{"title":"Default Title","offer_id":53302871785811,"sku":"IT2195","price":82.76,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5062\/2914\/files\/Utsukusy-cosmetics-1-ritual-platinum-serum-1024x1024.webp?v=1774027828","url":"https:\/\/itziarymariangeles.com\/en\/products\/serum-platinum","provider":"IM Beauty","version":"1.0","type":"link"}