{"product_id":"exohair-lotion","title":"Exohair Lotion ","description":"\u003cp\u003eNext-generation hair treatment formulated to revitalize the scalp and restore the hair’s natural strength, shine, and elasticity. A lightweight, no-rinse lotion that works from the root to the tips, helping to slow hair loss, improve density, and strengthen the hair fiber weakened by chemical, thermal, or environmental factors.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reactivate the hair cycle, prolonging the growth phase and helping reduce premature shedding.\u003c\/li\u003e\n\u003cli\u003eStrengthens the scalp ecosystem, promoting a balanced and more resilient microbiome.\u003c\/li\u003e\n\u003cli\u003eRepairs damaged fiber, improving thickness, mechanical strength, and the overall appearance of hair.\u003c\/li\u003e\n\u003cli\u003eProvides greater shine, softness, and frizz control, with a polished, healthy finish.\u003c\/li\u003e\n\u003cli\u003eHelps protect against oxidative stress, pollution, and chemical and thermal aggressions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTechnology and key actives\u003c\/h2\u003e\n\u003ch3\u003eCoconut exosomes: reactivation of the hair cycle\u003c\/h3\u003e\n\u003cp\u003eInspired by the latest research in cell communication, coconut exosomes act as intelligent messengers that stimulate the activity of the dermal papilla cells. In this way, they help prolong the anagen phase (growth phase) and reduce the telogen phase, helping to curb diffuse shedding and telogen effluvium.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromote new hair with a larger diameter and improved cuticle structure.\u003c\/li\u003e\n\u003cli\u003eExercise an antioxidant action against UV radiation and pollution.\u003c\/li\u003e\n\u003cli\u003eHelp protect the integrity of keratin for stronger hair.\u003c\/li\u003e\n\u003cli\u003eParticularly interesting for sensitive scalps or those with mild dermatitis associated with hair loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFensibiome Peptide: balance of the scalp microbiome\u003c\/h3\u003e\n\u003cp\u003eThis new-generation peptide is designed to act on the scalp microbiome, one of the key factors in hair health. Its prebiotic action promotes the diversity of the “beneficial” flora, helping keep at bay the excessive growth of microorganisms such as \u003cem\u003eMalassezia\u003c\/em\u003e, associated with dandruff, itching, and inflammation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromotes the protective flora that surrounds and defends the hair follicle.\u003c\/li\u003e\n\u003cli\u003eStrengthens the cutaneous barrier at a physical and chemical level.\u003c\/li\u003e\n\u003cli\u003eStimulates the synthesis of essential proteins at the junctions of keratinocytes.\u003c\/li\u003e\n\u003cli\u003eReduces transepidermal water loss (TEWL), keeping the scalp better hydrated and less reactive to dyes and lighteners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePlant keratin: fiber repair\u003c\/h3\u003e\n\u003cp\u003ePlant keratin is a biomimetic complex of amino acids from wheat, corn, and soy that imitates the natural hair keratin structure. It acts as a true “cellular cement” that fills in the micro-gaps in damaged fiber, restoring its cohesion and flexibility.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSeals the cuticle scales, reducing porosity and helping retain hydration more effectively.\u003c\/li\u003e\n\u003cli\u003eAligns the hair fiber, minimizing static electricity and frizz.\u003c\/li\u003e\n\u003cli\u003eCreates a protective film that helps reduce the impact of direct heat.\u003c\/li\u003e\n\u003cli\u003eImproves light reflection for visibly shinier, smoother hair to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCaffeine: stimulation of the hair follicle\u003c\/h3\u003e \n\u003cp\u003eCaffeine acts as a specific stimulant of the hair follicle, helping to block the miniaturization processes that are typical in certain types of androgen-related hair loss. By accelerating cellular metabolism, it promotes a more active and functional environment in the hair root.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eUsed in your routine as a background treatment, this lotion is applied directly to the scalp to maximize its effectiveness on the follicle and the hair microbiome.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShake the bottle well before each application.\u003c\/li\u003e\n\u003cli\u003eApply to clean, damp scalp, dividing the hair into sections if necessary.\u003c\/li\u003e\n\u003cli\u003eSpray the lotion evenly, focusing on areas with the greatest fragility or loss of density.\u003c\/li\u003e\n\u003cli\u003ePerform a gentle massage with the fingertips to promote absorption and microcirculation.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. Allow to air-dry or proceed with your usual styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt is recommended to use it continuously as an intensive treatment and to maintain a periodic maintenance routine to preserve results in density, strength, and overall hair quality.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAQUA (WATER), ALCOHOL DENAT., PROPANEDIOL, CAPRYLYL\/CAPRYL GLUCOSIDE, ACETYL HEPTAPEPTIDE-4, ARGININE HCL, THREONINE, WHEAT AMINO ACIDS, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, SERINE, PHYTIC ACID, CAFFEINE, TETRASODIUM GLUTAMATE DIACETATE, SOY AMINO ACIDS, PENTYLENE GLYCOL, POTASSIUM SORBATE, SODIUM BENZOATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, CITRIC ACID, PARFUM (FRAGRANCE), ANETHOLE.\u003c\/p\u003e ","brand":"Utsukusy","offers":[{"title":"Default Title","offer_id":54161831657811,"sku":"IT2611","price":41.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/5062\/2914\/files\/exosomas-lotion_1.webp?v=1782978005","url":"https:\/\/itziarymariangeles.com\/en\/products\/exohair-lotion","provider":"IM Beauty","version":"1.0","type":"link"}